Mexico was the invited country in Hannover Messe and Queretaro became an attractive destination for the arrival of investments


The so called Industry 4.0 or Fourth Industrial Revolution is transforming the way in which factories and plants worldwide are producing.  Before an increasingly intensive competition in the industrial sector and high quality products demand in less time, digital transformation of the industry is fundamental for companies being more productive and efficient.


That is why, the Hannover Messe Fair, the most important industrial and of innovation event internationally, has consolidated as the leading showcase in digital transformation.


Each year about 220,000 guests gather in Germany, 6,500 exhibitors and more than 5.5 million business meeting are created.  On its 2018 edition was shown how digitalized production, the internet of things, integrated systems and smart solutions are changing the way business are produced and fulfilled.


Resulted from industrial development Mexico has encouraged in the last years, it was chosen as partner country of the Hannover Messe Fair 2018.

Here, Mexico showed the world its strengths in Industry 4.0 that it has added value products and that it is a trustful destination for the arrival of investments.


According to ProMexico data, the estimated value of Industry 4.0 in Mexico is of 180 million dollars in Big Data, 201 million in collaborative robotics, and among 90 and 110 million in integrated systems.

It is estimated that for 2020, the market value of Industry 4.0 it will be of 8,000 million dollars.


In addition, the robotics market in Mexico is growing at an average annual rate of 181 % since 2010 and States as Baja California, Chihuahua, Jalisco, Nuevo Leon and Queretaro have a strong presence of IoT, systems integration and process automation through robotics.


Paulo Carreno, general director of ProMexico, said that Hannover Messe is the most important event in industry, innovation and technology matters that gathers the best of the world on Industry 4.0, automation and digitalization.

“Mexico was chosen as partner country of the Fair and this is a distinction that commits us,” he noted.


He explained that a national delegation attended the Fair which was integrated by the private sector, research and development centers, entrepreneurs, state governors and Federal Government representatives led by Enrique Pena Nieto, president of the Mexican Republic, aiming to do business with companies from more than 70 countries and attract investment projects in innovation industrial matters.


With the participation of 110 Mexican companies and a national delegation of 1,500 people approximately, Mexico presented its advantages and strengths in the areas of Industry 4.0, industrial supply, education, digitalization, energy, startups, logistics and technology, among others.


CEMEX, Siemens, CANACERO, Bancomext, Vesta, Promtel, American Industries participated in the National Pavilion, as well as representatives from the States of Aguascalientes, Campeche, Coahuila, Colima, Durango, Estado de Mexico, Guanajuato, Hidalgo, Jalisco, Oaxaca, Puebla, Queretaro, Quintana Roo, San Luis Potosi, Tamaulipas and Tlaxcala.


Mexico also showed some of its strategic sectors represented by leading companies in satellite pavilions related with industrial supply, energy, innovation, research and technology.


Some of the Mexican companies and institutions that participated in these pavilions were the National Institute of Entrepreneurs (INADEM, by its Spanish initials,) AMD, Arbomex, Mexikor, Impersealco, Integra Automation, Laguna Advanced Manufacturing, Makermex, Metalistik, Mexico Industry, PYA Automotive, Remetec, SDI Industrial, Solutto Engineering and Servicios Vistamex.


QUERETARO In the sight of the German Industry


Without doubt the State of Queretaro could not be left out of the most important industry fair in the world.  During the five days of exhibition 40 representatives from the Queretaro industry gathered to show the benefits and competitive advantages of the State as investment center, highlighting the labor peace of the last decades.


Business chambers, clusters, universities, research centers and industrial developers such as CANACINTRA, AMIQRO, Automotive Cluster, Aerocluster, Vortice IT Cluster, AMD, WMP Mexico Advisors, Vesta, Parque Pyme, Universidad Politecnica de Queretaro, Universidad Aeronautica in Queretaro, gathered in the pavilion to show the potential offered by the State regarding human capital, infrastructure and supply.


“The objective of being here in Hannover is being present because some of our customers are in this fair such as Nord Systems, and also to attract new investments to Queretaro because we are about to develop the rest of the park which is of 120 hectares.  We have had an approach with eight companies, from which three are very interested in investing in the second semester of the year in the Pyme Park,” said in interview David mercado, from the Pyme Industrial Park.


Queretaro entrepreneurs highlighted that in the Bajio are offered more than 300 kilometers of automotive supply and are the Mexican giants because 345 plants are operating in the sector and are in the Tier 1 category, which allows them producing a car from zero with qualified workforce.


They also noted the aeronautic strength with the participation of the Queretaro Aerocluster.  “This is a very transversal fair in technology applicable to many sectors, mainly in the trend of industry 4.0, the additive manufacture and technologies for any sector,” said Juan Carlos Corral, president of the Queretaro Aerocluster, who underlined that SMEs are looking for these technologies.


For five days of activities the State was promoted before 150 investors from different nationalities, there state businessmen and authorities highlighted the role Queretaro has as one of the main investment destinations in Mexico.


“What we are looking for is generating linkage of local businessmen with German companies and promote the commercial Exchange regarding the product and services,” said Marco Antonio Del Prete, secretary of Sustainable Development of Queretaro.


New investment projects are concreted for Queretaro

Throughout the day, big investment projects were announced for different sectors, such as the automotive, logistics, and electric; among which highlight the investment of Eurotec Konecny, which will install a production plant of auto-parts in the municipality of El Marquez with an investment of 3 million euros, generating up to 300 jobs in a long term.


There will be 13 projects of investment in total in the order of 2 billion pesos and the generation of 2,300 jobs in the short term, remaining in the following order: three investment projects for the automotive sector by 67 million pesos; investments in the logistics sector for 47 million pesos and 190 million pesos in investment in the manufacturing area.


In addition of the investments, the scholarship and exchanges project was landed for at least 100 youngsters from Queretaro with an investment of 2 million 600 thousand pesos.


Such agreement was held through the regional office in Mexico and Central America of the German Academic Exchange Service (DAAD,) the SEDESU, Sejuve and will be covered by the Universidad Tecnologica de Queretaro (UTEQ.)


To consolidate the commercial Exchange between Queretaro and Germany, the direct flight was concreted of regular cargo of the company SENATOR International, which will depart from Hamburg to Queretaro, at least two times a week.  Such operation represents an investment of 45 million dollars per year, anticipating economic revenue of 35 million dollar for the region.


“The German Foreign Investment in the State of Queretaro has increased, only last year it grew in 300 % regarding 2016 and has turn in number of companies and investment amount the second commercial partner of the State,” said in an interview for Mexico Industry in Hannover Messe, Marco Del Prete, secretary of SEDESU.


Queretaro and Germany, closer than ever


Hannover Messe served as platform to consolidate the relation between the State and the European nation, not only for investments, but for the cooperation for the technological and academic development in the entity.  The Queretaro retinue gathered with members of the Fahrzeug Initiative Cluster with whom they shared initiatives to promote the dual model and tighten alliances for supply development.


A meeting with members of the Foundation Senior Experten Services (SES) was also held with whom an agreement was reached to obtain a higher participation in projects of technological development and of services in the entity.  In the same way, ties were strengthen with members of the German research organization “iQ4.0 Institute Fraunhofer” which will has 58 institutes specialized in applied sciences, with whom they spoke about the project of installing a binational innovation campus between both countries and that will work to promote the talent specialized in technology.



A collaboration agreement was also signed with the German-Mexican Chamber of Industry and Commerce (CAMEXA, by its Spanish initials) with whom there will be better cooperation and information exchange in industrial issues.  The agreement was led by the president of the chamber, Edmund Duckwitz, and the director Johannes Hauser.


Likewise, meetings were held with members of the German Industry Association, with Joachim Elsasser and Sigrid Zirbel.


Meanwhile, there was an approach with the company Siemens with whom collaborations schemes were approached between public universities and manufacture plants in Queretaro for the generation of specialized technicians, job bank and certification.


Meanwhile the Automotive Cluster of Queretaro achieved strengthen collaboration ties with Automotive Clusters of Rheinland Pflaz, Bayern and Nordwest,


Finally, state authorities gathered with Bernd Rohde, general director of Hannover Fairs Mexico, subsidiary of Deutsche Messe, since there is the intention of operating more venues in our country, Queretaro is on their sight.