The Swiss company, Huntsman Textile Effects, was one of the first companies arriving in Jalisco and started to industrialize the Cienega Region in 1965.

Located in Atotonilquillo, Chapala delegation, Jalisco, the company produces dyes in this plant for the automotive and textile industry.

Nestor Ramirez, plant manager at Huntsman Textile Effects, explained that this is a sustainable plant, which has more than 500 workers.

“The beginning of operations in Atotonilquillo was as Ciba Geigy in 1965, then they started with the manufacturing of optical brighteners and then the same year they began the production of epoxy resins; later, in 1972 they started the construction of a new building – the main – and dyes manufacturing began,” said the executive.

According to the manager, in Huntsman Textile Effects manufacture dyes and auxiliaries that help the Textile Industry: “We manufacture high-performance dyes, dyes that improve and with a minimal amount provide the desired effect, that remains in fabrics through time and that is resistant to light, washing and provide advantages to our customers.”

Ramirez, who has more than 30 years in the company, talked with Mexico Industry about the main competitive advantage of their products.

“Huntsman has developed more efficient products and that have significant advantages with the competition, there is a range of reactive products that use half water that use products of the competition, this gives a great advantage to the customer that uses dyes, because using water helps to be more efficient in their processes,” he said.

Nestor Ramirez referred that the manufacturing of textile dyes is complex and that in Huntsman Textile Effects they produce an average of 15,000 to 15,500 tons per year.

“Currently, raw materials come from India and China.  The process goes through different stages: we have reaction, precipitation, washing and an intermediate goes to the second stage, where it has the same sequence, standardization and the presentation to the customer is an aqueous milling where we give it the defined size and present the product in a grain manner, this is the final stage of product drying,” he detailed.

Among Huntsman, customers are clothing brands and from the automotive Industry.

“Our final customers are sports brands as Nike and Adidas; as well as Victoria Secret in women lingerie, but we do not sell directly to them.  Like a plant, we supply globally and have different distribution sites.

He underlined that about 40 % of their production is intended to the United States, 25 % to Europe, the other 25 % to Asia and only 10 % is for national consumption.


Huntsman Textile Effects is a chemistry company committed to taking care of the environment and its workers, therefore, it has international certifications.

“We have ISO international certificate and with our manufacturing process we just obtained the 2015 version; we have the Clean Industry certification and have self-management, recently the recognition as a totally responsible company, this by Congress initiative,” he said.

Huntsman workers have company values deep-rooted and have a harmonious labor environment.

“Huntsman has its values very clear, in fact, we have them visible in all company places: integrity, respect, honesty and responsibility, it is the basic principle at a corporate level, they are lived from the highest level to the lowest in our organization,” he ended.


 Huntsman Textile Effects

Start of operations: 1965

Capital: Swiss

Location: Chapala, Jalisco

Number of employees: 500

Product: Dyes for the industry