With an investment of 86 million dollars and the commitment of generating 390 jobs, the French company opened its factory in the municipality of San Jose Iturbide


The industrial sector in Guanajuato is experiencing an accelerated growth and one of the main challenges of the companies is optimizing the production processes in order to be more competitive and respond to customers that demand innovative products every day with the highest quality and in the less time possible.


The so called industry 4.0 is fundamental for the creation of innovative products, for that, Faurecia started the operations of a new plant in San Jose Iturbide, Guanajuato, which characterizes for having the most advanced technology to produce emissions systems for vehicles under a strategy of clean mobility.


The investment of this new plant is of 86 million dollars, which is intended to the production of emissions systems for vehicles under a strategy of clean mobility, aiming to be aligned with the industry megatrends and promote its long term growth.


Hadi Awada, president of Faurecia North America, explained that as part of the global transformation of the firm, the market trend was started to be seen directed towards the manufacture of internal combustion engines, therefore, strategies were implemented to achieve a better productivity based on sustainable and innovative technology to provide digital services and complement them with the generation of alternative energy.


“On February 2018 we started the renovation of Faurecia Clean Mobility in North America; this revolution has now changed our organization structure, as well as our motivation.  We are not a company that manufactures exhaust systems, but a company completely technologic and committed with the environment,” he noted.


In Mexico, a significant part of this renovation is held in the competitive workforce; therefore, they will continue to invest in the workforce training aimed to the use of new technologies in the production processes.


“What Faurecia visualizes in the market is that the industry is changing, mainly since the automobile functioning system is being updated, the future shows that internal combustion vehicles have to be innovated and although 90 % of the market still manufactures this kind of engines, they have some modern electrification system, the good news is that the products we are developing now, are still available for the following 30 years, these projects will require additional technologies to reduce the vehicle weight and meet the regulations, we are confident in that what we are developing in our products will be with forefront technology,” he detailed.


He anticipated that this kind of products will be implemented once regulations and rules are reviewed, aiming to analyze if this development can go together with the capabilities of the plants settled in Mexico.


During the last 10 years, Faurecia Clean Mobility has contributed to the reduction of the carbon footprint of more than 70 million tons of CO2 and 225,000 tons of MOX (Metal Oxide.)


Meanwhile, Pilar Corona, manager of the Faurecia Clean Mobility plant in San Jose Iturbide, mentioned that products will be supplied from this location to prestige brands as General Motors, Fiat, Chrysler, using the best technology for the manufacture of exhaust systems with complements to contribute to improve the environment.


She highlighted that currently the Faurecia investment in Guanajuato represents a third part of the investment in North America and the 10 % of the total market quota.


The manager revealed that especially regarding the Clean Mobility subject this will be a plant that will be aligned with the demands according to the technological advances and local environmental regulations.


“More than the total market of Faurecia is produced in Mexico, because we have some components that can be easily delivered, and then we have exports toward the United States and Canada,” she explained.




Hadi Awada, president of Faurecia North America, mentioned that they are visualizing the industry 4.0 market aiming to implement this system in all their plants, the first analysis will be to see how this technology works in the OEMs, which can compete among them every day, creating the joint ventures or partnerships with technologies 4.0 combining resources to found institutes or internal departments dedicated to research and to the development of new technologies and innovative projects.


“Everything depends on the OEMs situations, in the automotive sector, the technological companies depend in much on diesel and fuel, in addition of the alternative energies in hybrid and electric automobiles, therefore, the industry is in constant movement and we must work together with our customers to know the market’s demand,” he said.




Faurecia is investing in different technology projects in all its plants, therefore it has a strong base on its production, today the first step on compact cars, as later they will be analyzing to use this same technology in tractors or even ships.


“We are adapting according to the technological change and with the industrial chain, by adding different complementary areas, for example, technologies specially developed for hybrid cars achieving the car retaining energy, be much more efficient and with a lighter weight, we know a lot about car emissions, therefore now we will be focused in digital and automated advances, we even could promote the obtained information to the industry and Governments,” Brad Ring, vice-president of Faurecia Clean Mobility detailed.


He exemplified such cases as in a hybrid vehicle where heat coming from its emissions scape system is achieved to be regenerated in electricity to charge a battery, process that requires a very specific technology.


“We are focused in providing Alternate Combustion Solutions, by centering ourselves in vehicles that work through electricity or batteries, then we will have technologies and very resistant hydrogen tanks to receive high pressure to achieve this hydrogen generating electricity, therefore, pressure must be very high.”


“With the technology we are implementing everything is done in one step only, then we believe that we have the technology required for this kind of solutions in a future,” Brad Ring said.




The French company Faurecia is characterized for being one of the most dynamic and innovative companies in the automotive industry.


In Mexico, Faurecia has 15 plants and three divisions: interiors systems, seats and emissions or releases.


The factory Faurecia Clean Mobility from San Jose Iturbide is the number 15 of the firm in the country and will generate 390 jobs by the end of 2018.


The first plant of Faurecia in Mexico was located in the state of Puebla, later in Santa Fe, Mexico City, and at the same time factories in Queretaro, San Luis Potosi, Coahuila and Hermosillo were opened.


In February 2008 they settled the Emissions Division in Guanajuato Inland Port, being one of the first four plants in such industrial park.


The company belongs to the automotive sector Tier 1 chain; it supplies assemblers such as General Motors, Ford, Chrysler, Hyundai and Volkswagen.


This division is the number one supplier worldwide and it contributes to a positive environmental impact and is the one with a higher export volume of all plants in Mexico.


Today it has become the most important for the transnational company in Mexico due to its sales and production levels.


In this plant the catalytic converter is manufactured and the emissions system which is located in the vehicle chassis, aiming to meet the environmental regulations of noise and pollutant emissions towards the atmosphere, therefore this company has the particularity of that inside the catalytic converter turns a pollutant gas into carbon dioxide through a chemical conversion reducing noise at the same time.


60 % of its product is for exportation and the remaining is for the national market.

Faurecia has grown until becoming an important player in the automotive industry and is leader in its different business areas; the group is supported by an innovation and development network, having sites on 35 countries.