Mexico positioned as an important actor of the Fourth Industrial Revolution at Hannover Messe and as an attractive destination for investment


The so called Industry 4.0 or Fourth Industrial Revolution is transforming the way in which factories and plants worldwide are producing.  Before an increasingly intensive competition in the industrial sector and high quality products demand in less time, digital transformation of the industry is fundamental for companies being more productive and efficient.

That is why, the Hannover Messe Fair, the most important industrial and of innovation event internationally, has consolidated as the leading showcase in digital transformation.

Each year about 220,000 guests gather in Germany, 6,500 exhibitors and more than 5.5 million business meeting are created.  On its 2018 edition was shown how digitalized production, the internet of things, integrated systems and smart solutions are changing the way business are produced and fulfilled.

Resulted from industrial development Mexico has encouraged in the last years, it was chosen as partner country of the Hannover Messe Fair 2018.

Here, Mexico showed the world its strengths in Industry 4.0 that it has added value products and that it is a trustful destination for the arrival of investments.

According to ProMexico data, the estimated value of Industry 4.0 in Mexico is of 180 million dollars in Big Data, 201 million in collaborative robotics, and among 90 and 110 million in integrated systems.

It is estimated that for 2020, the market value of Industry 4.0 it will be of 8,000 million dollars.

In addition, the robotics market in Mexico is growing at an average annual rate of 181 % since 2010 and States as Baja California, Chihuahua, Jalisco, Nuevo Leon and Queretaro have a strong presence of IoT, systems integration and process automation through robotics.

Paulo Carreno, general director of ProMexico, said that Hannover Messe is the most important event in industry, innovation and technology matters that gathers the best of the world on Industry 4.0, automation and digitalization.

“Mexico was chosen as partner country of the Fair and this is a distinction that commits us,” he noted.

He explained that a national delegation attended the Fair which was integrated by the private sector, research and development centers, entrepreneurs, state governors and Federal Government representatives led by Enrique Pena Nieto, president of the Mexican Republic, aiming to do business with companies from more than 70 countries and attract investment projects in innovation industrial matters.

With the participation of 110 Mexican companies and a national delegation of 1,500 people approximately, Mexico presented its advantages and strengths in the areas of Industry 4.0, industrial supply, education, digitalization, energy, startups, logistics and technology, among others.

CEMEX, Siemens, CANACERO, Bancomext, Vesta, Promtel, American Industries participated in the National Pavilion, as well as representatives from the States of Aguascalientes, Campeche, Coahuila, Colima, Durango, Estado de Mexico, Guanajuato, Hidalgo, Jalisco, Oaxaca, Puebla, Queretaro, Quintana Roo, San Luis Potosi, Tamaulipas and Tlaxcala.

Also the Mexican Association of Industrial Parks (AMPIP, by its Spanish initials,) Arizpe, Valdes & Marcos, S.C., WMP Mexico Advisors and the German – Mexican Chamber of Commerce and Industry (CAMEXA, by its Spanish initials.)

Mexico also showed some of its strategic sectors represented by leading companies in satellite pavilions related with industrial supply, energy, innovation, research and technology.

Some of the Mexican companies and institutions that participated in these pavilions were the National Institute of Entrepreneurs (INADEM, by its Spanish initials,) AMD, Arbomex, Mexikor, Impersealco, Integra Automation, Laguna Advanced Manufacturing, Makermex, Metalistik, Mexico Industry, PYA Automotive, Remetec, SDI Industrial, Solutto Engineering and Servicios Vistamex.



ProMexico said that during its participation in Hannover Messe 2018, Mexico attracted seven investment projects of more than 700 million dollars.

Among them is underlined the announcement of Sanofi, company that will address an investment of 129 million dollars to the Estado de Mexico, of Bosch that will be investing 120 million dollars and Streit Groupe 15 million dollars – both in Guanajuato – and the Italian Fratelli Poli, that will address 1.23 million dollars in Aguascalientes.

Likewise, the Ministry of Economy (SE, by its Spanish initials reported that the 15 startups that were present in Germany had more than 250 business meetings with companies from Germany, Belgium, the Netherlands, the United Kingdom and Sweden, with an approximated potential of 4.87 million dollars in sales.

“Our country is positioning as an important actor in the Fourth Industrial Revolution and it is a central player to bring the best of Mexico to the world and take the best of the world to Mexico,” said Paulo Carreno, general director of ProMexico.

Meanwhile, Mario Chacon, head of the Global Business Promotion Unit, said that thus Industry 4.0 is already in Mexico, the purpose is having more investments for this industry to grow and be established in more sectors.

“In Mexico, Industry 4.0 starts in the automotive and aerospace industry, but we would like to take it to many more sectors,” he assured.

Mexico is considered an advanced manufacturing center, in the automotive, aerospace, electric-electronic, ICT, pharmaceutical sectors, as well as the high technology medical, robotics and Internet of Things.

“Our country has demonstrated that it has the bases for modern industry to be established,” Chacon explained.



Hannover Messe gathered visitors and professionals from around the world looking for the last innovations in industrial automation, robotics and technological solutions based in artificial intelligence and the Internet of Things.

Some companies’ leaders in industrial technology were present to show their advances, among them highlights Siemens which showed real examples of automation innovative solutions based in digitalization and in the so called “digital twin” and the engine Simotic SD200 NEMA designed in Mexico by engineers from Guadalajara.

The ABB company announced its collaborative robotic arms prototypes which have sensors that detect human presence and stop their operations when a person approaches in order to avoid accidents.

Schunk exhibited some solutions for smart grip, collaboration between humans and robots, and assembly automation.

Companies as Harting, Creaform, Hexagon, Robert Bosch and Festo, among others also attended the event.




Five companies from Chihuahua attended the event, among which was Grupo ROSA.  Its director, Mauricio Robles, director of Grupo ROSA, said that they are satisfied for having attended to Hannover.  Robles emphasized the importance of their participation at the event as a Mexican company, since he considers it is necessary to show people from abroad and nationals the potential Mexico has in producing technology not only create it.


“I was interested in showing the world what we can do in Chihuahua and attract investments and that investors see that there are companies in the State that can do technology and that we are on the level of any company worldwide.  It also was positive showing Mexican businessmen that we have technology and that they do not need to bring it from abroad,” he explained.


Robles, in addition qualified the participation of Mexico in Hannover as good and educational.  “The main learning I gained from the event was that we must start developing the automation cluster in Chihuahua and that we must insist educational institutions to prepare their students in a better quality level,” he ended.


Meanwhile, Christian Velazquez and Gibran Solis, from grupo AGA, participated in the event as visitors and coincided in that the event opened the scenario as businessmen.  We are here committed with the North American industry, and sometimes we fell into a comfort zone because we know how to make business with North Americans and do not turn and see other markets, even they are economically more viable,” Velazquez explained.  


On the other hand, Solis said the following: “The contact with German businessmen was important, because we learned that we have many objectives in common.  We all seek how to do things better.  In addition, language is not a barrier,” he explained.


Solis encouraged to Mexican universities attend the next editions of the Fair.  “We saw at the Fair pavilions of technology developed by universities.  There was a stand exhibiting an electric Volvo Car developed by one university.  It will be good for Mexican universities to participate.  This is a Challenge for upcoming editions,” he ended.



·         It is the most important Fair

·         With 480,000 m2 roofed and 5000,000 m2 in free areas is the largest Fairground in the world.

·         Each year it gathers more than 200,000 visitors from more than 70 countries

·         68 % of the attendees are people with power of making decisions and 53 % of potential investors

·         More than 500 innovative solutions for Industry 4.0 were presented