“The Nuevo Leon Pavillion was very attractive, there were about 10 thousand visits and more than 400 business meetings,” Fernando Turner, secretary of Economy in NL

The Hannover Messe Fair was held in Germany and as every year there were about 220 thousand guests, 6,500 exhibitors and more than 5.5 million business meetings.

The most important international event based in industry and innovation focused in the Fourth Industrial Revolution with the objective of showing the way in which production and business are currently done based on the Internet of Things, integrated systems, smart solutions and digitalized production.


This time, Mexico was the country invited as the event partner and was chosen for the encouragement it has given to technology 4.0 in the last years.

ProMexico general director Paulo Carreno explained that the estimated value of Industry 4.0 in Mexico is of 180 million dollars in Big Data, 201 million in collaborative robotics, and among 90 and 110 million invested in integrated systems.  It is estimated that for 2020, the market value of Industry 4.0 it will be of 8,000 million dollars.


States as Nuevo Leon, Chihuahua, Jalisco, Baja California and Queretaro have a strong support in IoT, systems integration and processes automation through robotics.


“Mexico was chosen as partner country of the Fair and this is a distinction that commits us.  A national delegation attended which was integrated by the private sector, research and development centers, entrepreneurs, state governors and Federal Government representatives led by Enrique Pena Nieto, president of the Country, aiming to do business with companies from more than 70 countries and adopt technologies or methods our companies still do not have or want to improve, said Carreno.


Nuevo León present at Hannover Messe 2018


The state of Nuevo Leon attended as the country’s pioneer in promoting and practice Initiative 4.0 and located the “Nuevo Leon Pavillion” which had an extension of 800 square meters seeking to show the world the entity’s business ecosystem, in addition of presenting a common front of the Nuevo Leon brand, said that the triple axis works united and with that give investors’ confidence to locate their companies in our State.


The secretary of Economy, Fernando Turner assured that the Hannover Fair mainly worked to have presence in the world and adopt new technologies.

“I believe that attending the Fair leave us with two things; the first one is to having the recognition as State from executives, directives and international companies; and the second to allow Nuevo Leon businessmen to observe and adopt the trends of the Fourth Industrial Revolution, notice how quick things are going in other parts of the world.  We are very encouraged by seeing the recognition we had of our well-equipped stands.


The Nuevo Leon delegation was integrated by 120 businessmen, academics, entrepreneurs, representatives from Industrial Chambers and Clusters.


“The Nuevo Leon pavilion was very attractive, there were about 10 thousand visits and more than 400 business meetings during the event which will be followed-up to continue attracting foreign investment, among them we could mention talks with transnational companies such as ABB, Siemens, Festo, EnBw, Airbus, SKS-Textile, Sogefi, Roland Berger, United Springs, Automotive Nord, EQT Partner; in addition we had approaches with officials from   Bavaria, Lower Saxony, Hamburg and Thuringia, the Basque Country and the Polish Parliament, just to mention a few,” explained Turner.


The undersecretary of Investment and Industrial Promotion from the Ministry of Economy and Labor, Samuel Pena assured that Nuevo Leon represents a State traditionally industrial for many centuries, what has consolidated the power it currently represents.


“With five million and a half habitants we contribute with the 10 % of the GDP, last year we fulfilled between 45 thousand to 50 thousand million dollars in exports, representing 12 % of the total in the country, we are the State that exports the most.  Since the creation of the NAFTA, Nuevo Leon is leader in investment attraction,” President Pena detailed.


Likewise, the undersecretary assured that 28 % of the auto-parts Industry is concentrated in the entity, while 41 % of the pieces or items manufactured in the home appliances sector nationwide are produced in Nuevo Leon.  “Our companies reached a maturity point where we went from being a manufacture economy to a knowledge economy; therefore we are already applying the initiative 4.0.”


Currently, 186 companies have projects in Nuevo Leon and eventually they will be settled in the State; the growing perspective is double nationally, the undersecretary underlined, who also added that investments arrive to Monterrey due to the great range of options in supply chains.


For Cecilia Carrillo, director of the Home Appliances Cluster Nuevo Leon, the participation of the state delegation was important not only for the event, but for the country.  “The presence of all clusters was encouraged by the State Government; we believe the entity is world leader in innovation; is an area full of projects focused on 4.0.  Clusters went to Hannover to promote what we are doing and also to adopt what others are doing and share with our companies the newest developments to be updated.”


For the State clusters, the objective of attending the Hannover Messe Fair is to increase competitiveness within the value chain and inside this result other strategies that include technologies 4.0, as well as to open the vision to where to go.


Another fundamental part of the Pavilion were the universities in the State; the Tecnologico de Monterrey, UDEM, UANL and U-ERRE were represented by a committee and together they participated in the auditorium that was placed in the stand with a talk about universities and Industry 4.0.


“Nuevo Leon highlighted for being a State with a common front and the clusters, the Government and universities could be found in only one place.  The agenda was full, therefore there was always people, in addition of the presence of the secretary Fernando Turner and the undersecretary Samuel Pena was fundamental to show the commitment they have with the entity,” thus was said by the general director of the U-ERRE, Jacobo Irizar Wolberg.


In addition of having presence as university, the U-ERRE had as an objective to relate with different machinery suppliers as well as of research.  “We visited 7 universities in which we were interested and talked with some research centers for the elaboration of students and researchers exchanges,” said Irizar Wolberg.


On the other hand Lidia Robles Robles, director of the Technological Linkage Center from CAINTRA, assured that the task of the Chamber was to encourage companies in attending the Fair to observe the technologies being presented.

“At the Center we try to get ahead of the future, our task is for companies see innovation before it is too late; we avoid that their digital transformation strategy is committed.  Among the companies with which we made contact were KYMCO, Cemex, Femsa, Frisa, Metasa, in addition of SMEs promoted through sponsorships from big companies,” she ended.