HOME APPLIANCES SECTOR: AXIS OF THE MANUFACTURING INDSTRY IN NUEVO LEON
The home appliances sector has consecrated together with the automotive sector as one of the axis pillars of the manufacturing sector in Mexico in recent years.
The industry of home appliances includes any device, tool or machine used at home, which uses electricity as energy source.
The national production of the sector, according to the last figures from the INEGI from 2014, which include air conditioning, home appliances, minor appliances and cooling equipment, industries and commercial, was of 7,931 million dollars, where 91 % of this production was exported.
“Our estimation is that during 2017 the national production was of 8,900 million dollars and in Nuevo León more than 3,600 million dollars. The home appliances sector in Nuevo Leon generates more than 32 thousand direct jobs, which represents 22 % from the total of the industry in Mexico,” said Eduardo Elizondo Williams, vice-president of Operations in Whirlpool Mexico and president of the Home Appliances Cluster (CLELAC, by its Spanish initials.)
Mexico is one of the main home appliances supplier countries worldwide. In 2014 it exported 6,971 million dollars, what positioned it in the 5th place globally. It is estimated that for the 2014-2020 period it will register an annual growth average rate of 4.2 %.
“We are the number one exported of refrigerators with freezer. We also have the third place in air conditioners exports and the third place in gas stoves exportation,” said Elizondo Williams.
Mexico has registered a surplus of 4,848 million dollars in home appliances commerce, being the main exported products: refrigerators, air conditioners, 10 kilograms or less capacity washing machines, gas stoves and water heaters. The country occupied the first place worldwide as refrigerators exporters and freezers with separated exterior doors.
According with the INEGI, there are more than 260 economic units in national territory related with the industry, which use about 63,956 people. The states with more production are Nuevo Leon, Guanajuato, San Luis Potosi and Queretaro.
The Home Appliances Cluster has as one of its challenges helping current suppliers of the sector in being more competitive, for them to solve problems and react in time and correctly in their customers’ new launchings, solving situations in a short term without incurring in additional expenses.
“I can tell you that integration is of more than 60 % of the suppliers that sell home appliances to the industry; this means, that 60 % are Mexicans. There are some products that have up to 80 % of parts made here and I would say that more than half are located in Nuevo Leon, but each company has a different strategy,” said Cecilia Carrillo, general director of CLELAC.
The cluster has fulfilled different business meetings in which they help them to introduce local companies in value chains of the big companies; however, Carrillo made clear that the processes to enter as supplying company can take up to a year.
“An opportunity area will be certain kind of compressors; there are companies that are still importing compressors that we could do here. A Brazilian compressors company installed in Mexico has had a very important growth because it is grabbing most of the market,” the directive assured.
CLELAC groups companies that generate 75 % of the exports of the sector in Nuevo Leon. More than 40 % of what is manufactured in Mexico from the home appliances sector is produced in the entity.
The main transnational home appliances companies established in Mexico are: Electrolux (Sweden,) General Electric (United States,) Koblenz (Mexico,) LG (South Korea,) Mabe (Mexico,) Samsung (Korea) and Whirlpool (United States.)
“We are positive because the production has not decreased, we believe that we will continue with the same growing path because there are companies that have recently installed and that are making their production curve going up; this means that even when there are changes, there are certain companies launching new products, what makes a new supply chain to be developed or the existing suppliers make changes to their production and increase their sales,” Cecilia Carrillo explained.
According to calculations from CLELAC, it is anticipated that during the first semester of the year the market and the home appliances production grow between 1 and 1.5 %, figure considered as positive before the constant changes and announcements present in the global economy.
“Different factors make the market restricted, but the people has basic needs and continue consuming key products such as home appliances and production will continue,” she noted.
Regarding the jobs, the directive underlined that they expect them to be sustained and increase little by little, as with the development of new products it increases the need for personnel and indirectly creates a new suppliers’ network dedicated to the industry.
CLELAC has organized business summits in which the most important manufacturers of the sector have been present together with their purchase team and suppliers development.
“Due to the results we have had, as well as the growth these events have had in their last editions, we are preparing to serve more than 200 manufacturing companies that are interested in linked with the Home Appliances sector. In the Home Appliances Cluster we are focused in promoting the development and bonding of the manufacturers and suppliers of the sector, emphasizing in supporting their members in the development of skills and techniques that will allow make more efficient operations and free of defects aiming to reach levels of excellence,” said Baldwin Britton Frias president of Plastiexports and leader of the Committee of CLELAC Supplies.
For 2018, CLELAC expects a sustained growth in the sector’s suppliers, in virtue of the consumer being positively influenced by the need of using more efficient products for the environment, in energy and resources consumption, what has generated a growth in the market derived from the need of replacing existing equipment.
“Together with that, original equipment manufacturers continue with their regionalization strategies of suppliers, generating growth opportunities for the different industry suppliers,” he ended.