Within the framework of its third anniversary, MIND consolidates itself as a benchmark at national and internationally for its drive to industry


The MIND Mexico Innovation and Design project, an industrial development center, is an initiative from Jalisco that catalyses projects, involving entrepreneurs, businessmen, industrialists, students, creative and academics.


Headquartered in the city of Guadalajara, MIND was created with the intention of promoting the state's MSMEs to make them more competitive at the local, national and global levels through two guiding axes: innovation and design.


Sara Maroto Perez, general director of MIND, said that the spirit of this project is to be a platform and an adjuvant to the development of innovative projects involving several actors, offering high level services and facilities that the network of strategic alliances can give.


“There are companies that have met here and from there have developed a new company different from yours,” she said.


However, the director pointed out that the concept of innovation is not only limited to high technology issues, but also applied in areas of fashion, design, architecture and many more.


MIND began in 2014, the year in which the first creative and design companies began to inhabit the spaces. “In 2015 we started to provide innovation services for companies from here and abroad. We launched the materioteca, the information cells and the intelligence center, which encompasses more technological information.”


That same year dynamics were consolidated like the agenda of thematic months with expositions and conferences related to the subject, carried along with some business camera. By 2016, the first results began: more than 2 thousand SMEs benefited from information from the intelligence center, more than 100 Mexican materials incorporated into the material library and become the headquarters of thousands of events of all types of companies.


“We also added two more services: the co-working space and the internet laboratory of things,” said Maroto Perez. In its beginnings, MIND had between 60 and 70 % of occupation.  “To this day we are at 120 %, we even have waiting lists. Companies are leaving MIND because they need to grow.”


Currently, the MIND project generates about 400 direct jobs and more than 1,500 indirect jobs. More than 90 thousand people a year visit the facilities to attend events, trainings, meetings and other activities.


Behind the MIND, private initiative


Conceived as a private initiative project through the Council of Industrial Chambers of Jalisco (CCIJ) with Manuel Herrera Vega as head, the industrial community is represented in MIND as the headquarters of this body and at least 20 member chambers.


Daniel Curiel Rodriguez, CCIJ's coordinator, said in an interview that despite the fact that the MIND was inaugurated in 2014, since the year 2000 a strategy was planned to physically unite the chambers, in order to promote projects and increase the competitiveness of the industry of Jalisco.


“MIND is an ecosystem with a lot of potential that is going to grow. After 3 years, seeing that the dream of having the triple propeller running at MIND was fulfilled is a very good signal,” he said.


He also called the MIND a response to the need for the industry nationwide to align wills on innovation projects that allow Mexico to compete globally in all sectors.


Chambers, businesses and government: tenants


MIND serves as the headquarters for representatives of 7 of the most patented sectors in the region: gourmet food, furniture, construction and housing, high technology, global manufacturing and logistics, fashion and a transversal cluster.


According to its nature, the government sector is one of the tenants of the MIND ecosystem, in the desire to provide advice and support to entrepreneurs and SMEs. Offices of the National Institute of Entrepreneurs (INADEM), Promexico and the Ministry of Innovation, Science and Technology of Jalisco (SICyT, by its Spanish initials) are some of the representatives of state and federal agencies present in the building.


The head of the latter, Jaime Reyes Robles, said that the MIND, as a living organism, has been able to adapt to the challenges and needs of economic, social and business conditions, and has been a space to ensure success of projects undertaken through collaboration.


“Being in the same building is very easy to interact with the chambers. What we do is initiate projects of linkage with research centers and higher education institutes; we provoke and initiate the projects,” she said.


The academy is also present, through the Jalisco Technological University System (JALTEC, by its Spanish initials) and university cells, such as the Advanced Design Center (CDA, by its Spanish initials) of the Tec de Monterrey Guadalajara campus.


The expansion, the next challenge


Reyes Robles underlined that the MIND constitutes the essential physical space that the ecosystem of Jalisco requires to work in connection with industry, academia and the government sector.


Therefore, other entities of the country have shown an interest in replicating the model and adapting it to its conditions. The most advanced in talks are the Mexicali and Mexico City projects.


“2017 is the year of expansion of the MIND model nationwide. We are thinking of creating a MIND nationwide, which is to help the generation of other MINDS in the rest of the country. Several states in the country have asked to replicate the project and that means that there are things in the model that work and provide results,” concluded director Maroto Perez.