Mexico positioned as an important actor of the Fourth Industrial Revolution at Hannover Messe and as an attractive destination for investment


The so called Industry 4.0 or Fourth Industrial Revolution is transforming the way in which factories and plants worldwide are producing.  Before an increasingly intensive competition in the industrial sector and high quality products demand in less time, digital transformation of the industry is fundamental for companies being more productive and efficient.


That is why, the Hannover Messe Fair, the most important industrial and of innovation event internationally, has consolidated as the leading showcase in digital transformation.


Each year about 220,000 guests gather in Germany, 6,500 exhibitors and more than 5.5 million business meeting are created.  On its 2018 edition was shown how digitalized production, the internet of things, integrated systems and smart solutions are changing the way business are produced and fulfilled.


Resulted from industrial development Mexico has encouraged in the last years, it was chosen as partner country of the Hannover Messe Fair 2018.


Here, Mexico showed the world its strengths in Industry 4.0 that it has added value products and that it is a trustful destination for the arrival of investments.


According to ProMexico data, the estimated value of Industry 4.0 in Mexico is of 180 million dollars in Big Data, 201 million in collaborative robotics, and among 90 and 110 million in integrated systems.

It is estimated that for 2020, the market value of Industry 4.0 it will be of 8,000 million dollars.


In addition, the robotics market in Mexico is growing at an average annual rate of 181 % since 2010 and States as Baja California, Chihuahua, Jalisco, Nuevo Leon and Queretaro have a strong presence of IoT, systems integration and process automation through robotics.


Paulo Carreno, general director of ProMexico, said that Hannover Messe is the most important event in industry, innovation and technology matters that gathers the best of the world on Industry 4.0, automation and digitalization.


“Mexico was chosen as partner country of the Fair and this is a distinction that commits us,” he noted.


He explained that a national delegation attended the Fair which was integrated by the private sector, research and development centers, entrepreneurs, state governors and Federal Government representatives led by Enrique Pena Nieto, president of the Mexican Republic, aiming to do business with companies from more than 70 countries and attract investment projects in innovation industrial matters.


With the participation of 110 Mexican companies and a national delegation of 1,500 people approximately, Mexico presented its advantages and strengths in the areas of Industry 4.0, industrial supply, education, digitalization, energy, startups, logistics and technology, among others.


CEMEX, Siemens, CANACERO, Bancomext, Vesta, Promtel, American Industries participated in the National Pavilion, as well as representatives from the States of Aguascalientes, Campeche, Coahuila, Colima, Durango, Estado de Mexico, Guanajuato, Hidalgo, Jalisco, Oaxaca, Puebla, Queretaro, Quintana Roo, San Luis Potosi, Tamaulipas and Tlaxcala.


Also the Mexican Association of Industrial Parks (AMPIP, by its Spanish initials,) Arizpe, Valdes & Marcos, S.C., WMP Mexico Advisors and the German – Mexican Chamber of Commerce and Industry (CAMEXA, by its Spanish initials.)


Mexico also showed some of its strategic sectors represented by leading companies in satellite pavilions related with industrial supply, energy, innovation, research and technology.


Some of the Mexican companies and institutions that participated in these pavilions were the National Institute of Entrepreneurs (INADEM, by its Spanish initials,) AMD, Arbomex, Mexikor, Impersealco, Integra Automation, Laguna Advanced Manufacturing, Makermex, Metalistik, Mexico Industry, PYA Automotive, Remetec, SDI Industrial, Solutto Engineering and Servicios Vistamex.



Mexico, consolidating investments


ProMexico said that during its participation in Hannover Messe 2018, Mexico attracted seven investment projects of more than 700 million dollars.


Among them is underlined the announcement of Sanofi, company that will address an investment of 129 million dollars to the Estado de Mexico, of Bosch that will be investing 120 million dollars and Streit Groupe 15 million dollars – both in Guanajuato – and the Italian Fratelli Poli, that will address 1.23 million dollars in Aguascalientes.


Likewise, the Ministry of Economy (SE, by its Spanish initials reported that the 15 startups that were present in Germany had more than 250 business meetings with companies from Germany, Belgium, the Netherlands, the United Kingdom and Sweden, with an approximated potential of 4.87 million dollars in sales.


“Our country is positioning as an important actor in the Fourth Industrial Revolution and it is a central player to bring the best of Mexico to the world and take the best of the world to Mexico,” said Paulo Carreno, general director of ProMexico.


Meanwhile, Mario Chacon, head of the Global Business Promotion Unit, said that thus Industry 4.0 is already in Mexico, the purpose is having more investments for this industry to grow and be established in more sectors.


“In Mexico, Industry 4.0 starts in the automotive and aerospace industry, but we would like to take it to many more sectors,” he assured.


Mexico is considered an advanced manufacturing center, in the automotive, aerospace, electric-electronic, ICT, pharmaceutical sectors, as well as the high technology medical, robotics and Internet of Things.


“Our country has demonstrated that it has the bases for modern industry to be established,” Chacon explained.



Strategic partners


Jochen Kockler, general director of Deutsche Messe, noted that Mexico was the fifth country with more visitors at the Fair inside its different pavilions.

About 210,000 visitors attended on its 2018 edition, from which 70,000 were from abroad.

Mexico is one of the strongest economies for Europe and one of the most attractive worldwide.


As Angela Merker, chancellor of Germany said, Mexico is the first commercial partner of Germany in Latin America: “the commercial volume increased to more than 20,000 million euros in 2017, what represents an increase of 24 percent.”


Germany is the third commercial partner of Mexico worldwide, only after the United States and China, and the first one among the members of the European Union.


According to data from the SE, from 2013 to 2017, the amount of German investment in Mexico added little more than 10,221 million dollars; this is, in the last five years a growth was registered of 21.6 percent.


“Germany and Mexico are, without doubt, two friend countries, partners and allies, that work together to grow and succeed in the world, and thus is credited by the recent economic exchanged,” said the president of Mexico.


Innovative solutions


Hannover Messe gathered visitors and professionals from around the world looking for the last innovations in industrial automation, robotics and technological solutions based in artificial intelligence and the Internet of Things.


Some companies’ leaders in industrial technology were present to show their advances, among them highlights Siemens which showed real examples of automation innovative solutions based in digitalization and in the so called “digital twin” and the engine Simotic SD200 NEMA designed in Mexico by engineers from Guadalajara.


The ABB company announced its collaborative robotic arms prototypes which have sensors that detect human presence and stop their operations when a person approaches in order to avoid accidents.


Schunk exhibited some solutions for smart grip, collaboration between humans and robots, and assembly automation.


Companies as Harting, Creaform, Hexagon, Robert Bosch and Festo, among others also attended the event.


Jalisco seeking for investments in Hannover Messe


As one of the most productive states in the country and moreover export leader, Jalisco was present in this international event.  The Jalisco delegation was integrated by businessmen, leaders, researchers and representatives from government offices.


Jose Palacios Jimenez, head of the Ministry of Economic Development (SEDECO, by its Spanish initials) of the entity, said that the big bet of Jalisco is to revolutionize the traditional industry with tools 4.0.


“What we saw in Hannover Messe is everything being done about internet of things, digital platforms, artificial intelligence, sustainable energies and virtual reality.  We are strengthening a very important relation with the country that usually generated Revolution 4.0,” he said.


The official shared that more than 25 meetings were concreated with companies from advanced manufactures, information technologies and energy, among others.  He settled that they presented Jalisco as a strategic place, with human capital prepared to answer to their needs.  At the moment, there are more than 20 projects planned to be concreted in 2018, from the agrifood, high technology, automotive and sustainable energy activities.


One of the Jalisco firms present at the event was DeSa Technologies.  In voice of its general director, Gabriel Delgadillo Sanchez, the company attended with the main objective of seeking German corporates dedicated to the automotive sector, of aeronautics and the appliance industry to start working with them.


“Our second objective was to see companies that required the implementation in automation and manufacturing 4.0, aimed to offer our products and start a new strategy for exports.”


Delgadillo Sanchez considered this forum also as an opportunity to find strategic suppliers that complement their processes, focused on digital manufacturing.


The company attended invited by an association of the German Government, with the support of ProMexico and an own investment scheme.





·         It is the most important Fair

·         With 480,000 m2 roofed and 5000,000 m2 in free areas is the largest Fairground in the world.

·         Each year it gathers more than 200,000 visitors from more than 70 countries

·         68 % of the attendees are people with power of making decisions and 53 % of potential investors

·         More than 500 innovative solutions for Industry 4.0 were presented