Aiming to improve its operators’ skills, Mazda Mexico presented the first generation of collaborators that were at the “Global Operators’ Program.”

For a year, 100 workers from Guanajuato were trained at a Mazda plant in Hiroshima, Japan, at the production, maintenance and continuous improvement areas.

During this period workers from body, paint and final assembly lines learned about discipline and culture from their Japanese mates.

Chiharu Mizutani, president and CEO of Mazda Mexico explained that this type of programs promotes and strengths the knowledge and skills of the personnel.

He underlined that 700 collaborators were currently sent to Japan to be trained in a one-to-one process with Japanese workers in all areas of the assembler.

“This program not only allows us to manufacture the best cars in the world, it favors personal and professional development of our most important pillar: our workers,” he noted.

One of the objectives the assembler has in the country is to become the best place to work and create a positive impact on its surroundings that is why in August they sent the second generation of workers to Japan.  This time there were almost 70 people from Guanajuato and they will be back in the middle of the second semester of 2019.


With this initiative the assembler has, collaborators not only had better tools to increase their knowledge about the industry, but they achieved having a cultural impact on their everyday life.

The 100 employees that went to the Asian country achieved consolidating a friendship with their Japanese mates, who taught them the values, and traditions that distinguish Japanese citizens, as well as the virtues they have in labor culture.

Juan Carlos Rosas, Mazda collaborator, explained that with this program they were facing several challenges mainly with language and customs, in addition of being far from their families.

“It was somewhat complicated to adapt to a new country.  But that led us to having good experiences and lessons.  We realized how important is discipline and team work, seeing them work changed our mentality,” he said.

Alejandro Garcia, worker of the assembler, emphasized that they could set on practice some of the company’s philosophies and that by knowing the working culture of Japanese, they have implemented what they learned on the plant and with their families.

“Something that distinguishes us is that when there is a failure in one line, everybody joins to repair those failures and here, we are not used to work like that, but now it is our mission.  Returning and teach our mates we can work better,” he said.


Masahiko Morito, executive vice-president of administration at Mazda Mexico, emphasized that the Japanese company seeks more Guanajuato people occupies management positions in this sector.

He explained that 70 % of them already perform an executive position and the assembler is continuously profiling more Mexicans working in the automotive plant for them to develop some management position.

Morito underlined that before the continuous training offered by the company to its collaborators; they have managed to achieve this objective.

“Our mission is to change most of the Japanese people we have for Mexicans, because they have no obstacle to occupy these management positions, they only have to acquire little more experience,” he explained.

Currently, the plant has generated approximately 5,200 jobs, from which 95 % of collaborators are originally from Guanajuato; 75 % of them are from the municipalities of Salamanca, Irapuato and Valle de Santiago.

Around 488 youngsters graduated from different academic institutions such as Universidad de Guanajuato, Instituto Tecnologico de Celaya, CONALEP, CBTIS, CECyTE and CETis, already work at the Salamanca plant.  While 170 students are fulfilling their professional practices.

“We have detected that the young people from Guanajuato is hard working and have the capability of learning fast.  But they still have to be more experienced that is why we decided to offer them this kind of trainings and approaches,” he noted.

Mazda de Mexico continues to seek suppliers offering good product quality, in addition of having a stable production to comply their standards.

“For us a car is harmony of all pieces we join, that is why we seek for them to have good quality on their products.  We have an evaluation and validation process for choosing new suppliers,” he said.


Specialists and authorities underline the encouragement of Japanese capital in the region, as of the triggering of projects within the automotive sector.

Around this Industry has been generated an entire productive and of business ecosystem, which includes sectors such as plastic and rubber; electric-electronic, machining, among others.

Currently companies such as Nissan, Honda, Toyota and Mazda, settled in Mexico, have made vehicles’ production increase in 279 %, annually producing more than 1,300,000 units per year.

Therefore, Japan is the third most important commercial partner of the country, only after its associates from NAFTA: the United States and Canada.  Japan closeness is such that this nation is the second largest investor within the Mexican automotive sector. 

For the Asian country, Mexico is the platform to export finished vehicles and components to more than one hundred countries; one in three vehicles exported in our country has as origin a Japanese company. 

Bajio entities are located among the favorite of Japanese investors, and an example of that is that they have managed to locate among the 11 states in the country with higher flow of accumulated foreign direct investment (FDI.)

FDI flow of Japanese origin in Guanajuato reaches 2 thousand 677.2 million dollars, what locates the state on the first place nationally.  The participation of Guanajuato and Aguascalientes is due to the established automotive assemblers.

Japan is the main trade partner of the State in investment attraction matter, with the settlement of more than 70 Japanese companies that have invested in a period of five years.



INVESTORS: Mazda Motor Corporation (75%) and Sumitomo Corporation (25%)

PRODUCTION CAPABILITY: 250,000 units per year

FROM JANUARY 2014 TO DATE: more than 818,065 units

MODELS MANUFACTURED IN MAZDA: Mazda 2 HB, Mazda 2 SDN, Mazda 3 GB and Mazda SDN

Export: 91% (52% to the US and Canada, 38% to Europe and 10% to Central and South America)

+ 600 suppliers in Mexico (200 from the Bajio)

EMPLOYEES: 5,200 collaborators (74% men and 26% women)

95% of employees are from Guanajuato


Recycles 95% of its wastes

Global Operators’ Program

1st Generation: 100 workers

Training: Japan

Period: 1 year of training

Areas: Production, maintenance and continuous improvement

2nd Generation: 66 workers

Returning: August 2019

Training: one-to-one