Mexico has positioned as an attractive destination for investment arrival in Hannover Messe


The so called Industry 4.0 or Fourth Industrial Revolution is transforming the way in which factories and plants worldwide are producing.  Before an increasingly intensive competition in the industrial sector and high quality products demand in less time, digital transformation of the industry is fundamental for companies being more productive and efficient.


That is why, the Hannover Messe Fair, the most important industrial and of innovation event internationally, has consolidated as the leading showcase in digital transformation.


Each year about 220,000 guests gather in Germany, 6,500 exhibitors and more than 5.5 million business meeting are created.  On its 2018 edition was shown how digitalized production, the internet of things, integrated systems and smart solutions are changing the way business are produced and fulfilled.


Resulted from industrial development Mexico has encouraged in the last years, it was chosen as partner country of the Hannover Messe Fair 2018.


Here, Mexico showed the world its strengths in Industry 4.0 that it has added value products and that it is a trustful destination for the arrival of investments.


According to ProMexico data, the estimated value of Industry 4.0 in Mexico is of 180 million dollars in Big Data, 201 million in collaborative robotics, and among 90 and 110 million in integrated systems.


It is estimated that for 2020, the market value of Industry 4.0 it will be of 8,000 million dollars.


In addition, the robotics market in Mexico is growing at an average annual rate of 181 % since 2010 and States as Baja California, Chihuahua, Jalisco, Nuevo Leon and Queretaro have a strong presence of IoT, systems integration and process automation through robotics.


Paulo Carreno, general director of ProMexico, said that Hannover Messe is the most important event in industry, innovation and technology matters that gathers the best of the world on Industry 4.0, automation and digitalization.


“Mexico was chosen as partner country of the Fair and this is a distinction that commits us,” he noted.


He explained that a national delegation attended the Fair which was integrated by the private sector, research and development centers, entrepreneurs, state governors and Federal Government representatives led by Enrique Pena Nieto, president of the Mexican Republic, aiming to do business with companies from more than 70 countries and attract investment projects in innovation industrial matters.


With the participation of 110 Mexican companies and a national delegation of 1,500 people approximately, Mexico presented its advantages and strengths in the areas of Industry 4.0, industrial supply, education, digitalization, energy, startups, logistics and technology, among others.


CEMEX, Siemens, CANACERO, Bancomext, Vesta, Promtel, American Industries participated in the National Pavilion, as well as representatives from the States of Aguascalientes, Campeche, Coahuila, Colima, Durango, Estado de Mexico, Guanajuato, Hidalgo, Jalisco, Oaxaca, Puebla, Queretaro, Quintana Roo, San Luis Potosi, Tamaulipas and Tlaxcala.


Also the Mexican Association of Industrial Parks (AMPIP, by its Spanish initials,) Arizpe, Valdes & Marcos, S.C., WMP Mexico Advisors and the German – Mexican Chamber of Commerce and Industry (CAMEXA, by its Spanish initials.)

Mexico also showed some of its strategic sectors represented by leading companies in satellite pavilions related with industrial supply, energy, innovation, research and technology.


Some of the Mexican companies and institutions that participated in these pavilions were the National Institute of Entrepreneurs (INADEM, by its Spanish initials,) AMD, Arbomex, Mexikor, Impersealco, Integra Automation, Laguna Advanced Manufacturing, Makermex, Metalistik, Mexico Industry, PYA Automotive, Remetec, SDI Industrial, Solutto Engineering and Servicios Vistamex.



ProMexico said that during its participation in Hannover Messe 2018, Mexico attracted seven investment projects of more than 700 million dollars.


Among them is underlined the announcement of Sanofi, company that will address an investment of 129 million dollars to the Estado de Mexico, of Bosch that will be investing 120 million dollars and Streit Groupe 15 million dollars – both in Guanajuato – and the Italian Fratelli Poli, that will address 1.23 million dollars in Aguascalientes.


Likewise, the Ministry of Economy (SE, by its Spanish initials reported that the 15 startups that were present in Germany had more than 250 business meetings with companies from Germany, Belgium, the Netherlands, the United Kingdom and Sweden, with an approximated potential of 4.87 million dollars in sales.


“Our country is positioning as an important actor in the Fourth Industrial Revolution and it is a central player to bring the best of Mexico to the world and take the best of the world to Mexico,” said Paulo Carreno, general director of ProMexico.


Meanwhile, Mario Chacon, head of the Global Business Promotion Unit, said that thus Industry 4.0 is already in Mexico, the purpose is having more investments for this industry to grow and be established in more sectors.


“In Mexico, Industry 4.0 starts in the automotive and aerospace industry, but we would like to take it to many more sectors,” he assured.


Mexico is considered an advanced manufacturing center, in the automotive, aerospace, electric-electronic, ICT, pharmaceutical sectors, as well as the high technology medical, robotics and Internet of Things.


“Our country has demonstrated that it has the bases for modern industry to be established,” Chacon explained.



Resulting from the Guanajuato’s participation in Hannover Messe Fair, the state consolidated five new investments: four are from German companies and one French; the investment will be of 300 million dollars and generate 4,000 direct jobs.


The investments are from the German companies Bosch, with 120 million dollars in Celaya; Mubea, with 112 million dollars in Apaseo, El Grande; Drxlmaier, with 13.1 million in Valle de Santiago and Kamax, with 45 million dollars in Leon; and the French Streit Groupe, with 15 million dollars in Comonfort.


For Miguel Marquez Marquez, governor of the State of Guanajuato, Hannover Messe Fair was an important showcase to show the exportable offer and consolidate investments in the entity.


He said that in the region companies have currently arrived from more than 25 countries, among which is Germany, which has invested more than 2,000 million dollars and has generated more than 20,000 jobs.


At the exhibition, the official announced the arrival to Guanajuato of a French company and three German companies, among which is Bosch that will be granting 120 million dollars and create 1,500 jobs.


“It is very important for us to be here in Germany and mainly because the arrival of four companies to Guanajuato has been announced; such as Bosch, company that was absent from our State and the plant will be related with technology and innovation issues,” he said.


He underlined the benefit the country has for being an open market and that has highlighted within the world economy; in turn, considered that transnational companies are interested in arriving to Mexico because there is too much talent in the areas of engineering, robotics, automotive, aerospace and mechatronics.


He explained that in the State companies such as Pirelli, American Axle, Nivea and Michelin trust the ‘mindfacture’ in Guanajuato, by installing training and innovation centers aiming to be in accordance with Industry 4.0.


“Having talented youngsters is allowing generating innovation centers, we have established good relations with companies and that are already betting not only on manufacture, but also in mindfacture,” he said.


The official referred that he expects Guanajuato to have an annual growth of 5 % and in order to achieve this, they seek keeping the investment attraction demand, strength small and medium companies; and diversify the industry.


Meanwhile, Arturo Lara Lopez, head of the Ministry of Higher Education, Innovation and Science (SICES, by its Spanish initials,) talked about the importance and benefit of Guanajuato companies exhibited at Hannover Messe Fair


He said that at the event were held more than 20 meetings with companies, institutions and universities that seek having commercial relations in the area. 


Moreover, a positive balance of opportunities attraction was perceived.  “We could see in the Guanajuato stand an important number of companies that wish to arrive or are already established.  When observing their products we could see how they can respond to a problem the State is having,” he said.


Also the participation of Mexican companies in this fair was considered as profitable as they took advantage of the space to achieve important managements for the industry.


“Businessmen came seeking for some kind of partnership and asked us for support in helping them on their negotiation, not only with European countries, opportunities were detected with other Mexican States,” he said.


Likewise, within the framework of the Fair, the United Nations for Education, Science and Culture Organization (UNESCO) Office in Mexico and the Guanajuato State Government presented the book Innovation for Sustainable Development. 


The book gathers the results of a year of collaboration with the objective of addressing efforts towards the sustainable development through innovation.



Jochen Kockler, general director of Deutsche Messe, noted that Mexico was the fifth country with more visitors at the Fair inside its different pavilions.


About 210,000 visitors attended on its 2018 edition, from which 70,000 were from abroad.


Mexico is one of the strongest economies for Europe and one of the most attractive worldwide.


As Angela Merker, chancellor of Germany said, Mexico is the first commercial partner of Germany in Latin America: “the commercial volume increased to more than 20,000 million euros in 2017, what represents an increase of 25 percent.”


Germany is the third commercial partner of Mexico worldwide, only after the United States and China, and the first one among the members of the European Union.


According to data from the SE, from 2013 to 2017, the amount of German investment in Mexico added little more than 10,221 million dollars; this is, in the last five years a growth was registered of 21.6 percent.


“Germany and Mexico are, without doubt, two friend countries, partners and allies, that work together to grow and succeed in the world, and thus is credited by the recent economic exchanged,” said the president of Mexico.


Guanajuato and Germany are strategic partners, from 2013 to 2017; Germany addressed 620.6 million dollars in investment.  Only from 2016 to 2017, the German investment grew 28.3 % in the State.


Thereon, Monika Von Allworden, honorary consul of Germany in Guanajuato, said that before Brazil was the most important partner for Germany in Latin America, but with the boom Mexican economy has had, now Mexico is Germany’s most important partner.


He said that German investors are interested in the automotive ones, mainly in chemistry and tourism.


“The arrival of the German industry to Mexico is impressive, mainly to Guanajuato,” he underlined.


He also explained that Guanajuato’s location, human talent and the arrival of assemblers as BMW to the Bajio will continue promoting the arrival of more German companies to our country.



Hannover Messe gathered visitors and professionals from around the world looking for the last innovations in industrial automation, robotics and technological solutions based in artificial intelligence and the Internet of Things.


Some companies’ leaders in industrial technology were present to show their advances, among them highlights Siemens which showed real examples of automation innovative solutions based in digitalization and in the so called “digital twin” and the engine Simotic SD200 NEMA designed in Mexico by engineers from Guadalajara.


The ABB company announced its collaborative robotic arms prototypes which have sensors that detect human presence and stop their operations when a person approaches in order to avoid accidents.


Schunk exhibited some solutions for smart grip, collaboration between humans and robots, and assembly automation.


Companies as Harting, Creaform, Hexagon, Robert Bosch and Festo, among others also attended the event.




As result of the participation of Guanajuato in the Hannover Messe Fair, the State consolidated five new investments:


Name: Bosch

Origin: Germany

Amount: 120 million dollars

Place: Celaya

Production: Electronic Components


Name: Mubea

Origin: Germany

Amount: 112 Million dollars

Place: Apaseo el Grande, at the Amistad Chuy Maria Industrial Park

Production: Stabilizing bars, metal tubes and other components


Name: Kamax

Origin: Germany

Amount: 45 million dollars

Place: Leon

Production: Bolts and fasteners for automotive safety applications


Name: Streit Groupe

Origin: France

Amount: 15 million dollars

Place: Comonfort

Production: Machining and assembly of mechanical components


Name: Draxlmaier

Origin: Germany

Amount: 13.1 million dollars

Place: Valle de Santiago

Production: Electric components





Companies from Guanajuato which were present in HANNOVER:

·         State of Guanajuato

·         Arbomex

·         Makermex

·         MoTeBo

·         PYA Automotive

·         Servicios Vistamex

·         Center of Applied Innovation for Competitive Technology (CIATEC)

·         Mathematics Research Center (CIMAT)

·         Optical Research Center (CIO)





         It is the most important Fair

         With 480,000 m2 roofed and 5000,000 m2 in free areas is the largest Fairground in the world.

         Each year it gathers more than 200,000 visitors from more than 70 countries

         68 % of the attendees are people with power of making decisions and 53 % of potential investors

      More than 500 innovative solutions for Industry 4.0 were presented