Established in 1978, Panasonic de Mexico has evolved at the rhythm of the needs and demands of the market.  For some years the company is living daring renovation processes of its business divisions, focusing its efforts in complete technological solutions development for its vertical markets, as the manufacturing industry, commerce, hospitality, content production and entertainment, among other things.


This without leaving behind the commercialization and local manufacturing of electronic products and home appliances, through which the Mexican consumer has known the brand for 40 years.


Worldwide, Panasonic operates 591 subsidiaries and 88 associated companies throughout the planet; it employs more than 275 thousand people and generates sales by 7m982 billion yens in sectors such as consumption electronics, residential, automotive and B2B.


Currently, it operates a manufacturing plant in the municipality of Ixtapaluca, Estado de Mexico, where flat screen televisions are manufactured, audio systems and parts for other devices.  The production of this plant is intended to local consumption as well as for export to the United States and Latin America.  The company also has four corporate offices in Mexico City, Guadalajara, Monterrey and Tijuana.


Additional to Panasonic de Mexico, Panasonic has 10 more companies in our country, contributing to the generation of almost 10 thousand people.


Yoshihiro Kanamura, president of Panasonic Mexico, said that the Mexican economy has grown firmly in these 40 years that the company has being operating in the country, that is why that for the Japanese group has always being attracted by Mexico as an investment destination and big scale business development.  “Mexico has a great development potential, it has many opportunities and a strong economic growth.”


Likewise, he said that the country is one of the most important points for the company and they will implement intensive actions, as it has an important geographical position bordering with North America, Central and South America, “in addition they have had a diplomatic and close relationship with Japan for 130 years and in recent years it occupies a strategic place with several Free Trade Agreements such as the TTP11.”


Meanwhile, Edmundo Sanchez, director of the plant Estado de Mexico, said that despite the successful startup the company had in 1978 manufacturing electronic products, they opened their injection and finishes plant in 2000 in order to be more competitive.  Together to this, in 2005 they started the export to Latin America and had the certification with ISO 9000 and a year after ISO 14000.


“Our plant has a construction of 97 thousand m2, with a construction of 56 thousand m2, which has two main plants which are the production of audio stereos and television, as well as raw material and finished product warehouses.  We have our own logistics and distribution made to the entire Mexican Republic and the export to Latin America and Canada.”


Panasonic in the Industry


The solutions for the manufacturing process, warehouse and goods transportation also have been of great importance for Panasonic.  In 1969 they launched their first machine Panasert for the automatic assembly of micro-components and today they are working in the development of robots for production lines, exoskeletons that facilitate the works of materials load and IoT systems (Internet of Things) and identification by radiofrequency for the easy location and transportation of merchandise. 


Technology for energy management also has a place in this space.  HIT solar panels, of high efficiency, use solar radiation levels in industrial zones such as the Mexican Bajio.  These panels are different since their construction; they are the only ones with a heterojunction of amorphous silicon layers on monocrystalline silicone that increases its conversion efficiency.


Lighting systems for production lines, warehouses and offices are part of the offer through the subsidiary Panasonic ULT.  The LED Linear High Bay stands out, a strong and reliable luminary – ideal for warehouses, factories and public areas – with a light capability of up to 26,000 lumens and energy efficiency of 155 lumens per watt.  LED Lights T8 and T5HO are also present, which belong to the family EVERLINE; mercury free models that fulfill the RoHS standard (Restriction of Hazardous Substances,) what make them less ecological impact products and whose components do not risk the environment.


Additionally air conditioning VRF equipment, very necessary for manufacturing plants, Panasonic has strong Fine Factory Fan systems of mechanical ventilation that provide comfort to production lines workers, at the same time they circulate the air inside the industrial buildings.


Among the machinery Panasonic commercializes in Mexico robotic equipment for industrial welding stands out, which have a demonstration center in Queretaro, strategic location to serve companies in the central part of the country.


Computers and tablets of rough use are also a very well accepted tool within the manufacturing industry, as due to its resistance, hardiness and long useful life characteristics, are ideal for its use within the demanding work environments from production lines and warehouses.


Likewise, for the automotive Industry, its main market is to fulfill all small parts a car has, for companies are only dedicated to assembly.  They manufacture small pieces such as brackets, panel instruments, which bring a steel soul made by Panasonic robots, as their approach is to attack the Mexican industry with automation.


Adding value to their presence in the automotive sector, manufacture and commercialize medium and high-end robots for any kind of work in Mexico’s assembler and the world.  The system the robots work with is also developed by Panasonic.