}The so called Industry 4.0 or Fourth Industrial Revolution is transforming the way in which factories and plants worldwide are producing.  Before an increasingly intensive competition in the industrial sector and high quality products demand in less time, digital transformation of the industry is fundamental for companies being more productive and efficient.


That is why, the Hannover Messe Fair, the most important industrial and of innovation event internationally, has consolidated as the leading showcase in digital transformation.


Each year about 220,000 guests gather in Germany, 6,500 exhibitors and more than 5.5 million business meeting are created.  On its 2018 edition was shown how digitalized production, the internet of things, integrated systems and smart solutions are changing the way business are produced and fulfilled.


Resulted from industrial development Mexico has encouraged in the last years, it was chosen as partner country of the Hannover Messe Fair 2018.


Here, Mexico showed the world its strengths in Industry 4.0 that it has added value products and that it is a trustful destination for the arrival of investments.


According to ProMexico data, the estimated value of Industry 4.0 in Mexico is of 180 million dollars in Big Data, 201 million in collaborative robotics, and among 90 and 110 million in integrated systems.


It is estimated that for 2020, the market value of Industry 4.0 it will be of 8,000 million dollars.


In addition, the robotics market in Mexico is growing at an average annual rate of 181 % since 2010 and States as Baja California, Chihuahua, Jalisco, Nuevo Leon and Queretaro have a strong presence of IoT, systems integration and process automation through robotics.


Paulo Carreno, general director of ProMexico, said that Hannover Messe is the most important event in industry, innovation and technology matters that gathers the best of the world on I4.0, automation and digitalization.  “Mexico was chosen as partner country of the Fair and this is a distinction that commits us,” he noted.


He explained that a national delegation attended the Fair which was integrated by the private sector, research and development centers, entrepreneurs, state governors and Federal Government representatives led by Enrique Pena Nieto, president of the Mexican Republic, aiming to do business with companies from more than 70 countries and attract investment projects in innovation industrial matters.


With the participation of 110 Mexican companies and a national delegation of 1,500 people approximately, Mexico presented its advantages and strengths in the areas of Industry 4.0, industrial supply, education, digitalization, energy, startups, logistics and technology, among others.


CEMEX, Siemens, CANACERO, Bancomext, Vesta, Promtel, American Industries participated in the National Pavilion, as well as representatives from the States of Aguascalientes, Campeche, Coahuila, Colima, Durango, Estado de Mexico, Guanajuato, Hidalgo, Jalisco, Oaxaca, Puebla, Queretaro, Quintana Roo, San Luis Potosi, Tamaulipas and Tlaxcala.


Also the Mexican Association of Industrial Parks (AMPIP, by its Spanish initials,) Arizpe, Valdes & Marcos, S.C., WMP Mexico Advisors and the German – Mexican Chamber of Commerce and Industry (CAMEXA, by its Spanish initials.)




ProMexico said that during its participation in Hannover Messe 2018, Mexico attracted seven investment projects of more than 700 million dollars.


Among them is underlined the announcement of Sanofi, company that will address an investment of 129 million dollars to the Estado de Mexico, of Bosch that will be investing 120 million dollars and Streit Groupe 15 million dollars – both in Guanajuato – and the Italian Fratelli Poli, that will address 1.23 million dollars in Aguascalientes.


Meanwhile, Mario Chacon, head of the Global Business Promotion Unit, said that thus Industry 4.0 is already in Mexico, the purpose is having more investments for this industry to grow and be established in more sectors


“In Mexico, Industry 4.0 starts in the automotive and aerospace industry, but we would like to take it to many more sectors,” he assured.



Mexico is considered an advanced manufacturing center, in the automotive, aerospace, electric-electronic, ICT, pharmaceutical sectors, as well as the high technology medical, robotics and Internet of Things.




Alberto Curi Naime, secretary of Economic Development from the Estado de Mexico, said that they were present at the Fair with the objective of foreign businessmen knowing the competitive advantages the State has in order for them to decide to settle their industrial plants here.  “The Estado de Mexico is the second entity that most direct investments receive.  It continues to be a very attractive State for businessmen and plants continue to be expanded.  Sanofi Pasteur announced at the Fair and investment of 130 million euros in the entity and we are very pleased with this.”


Elisa Crespo, general director of the Automotive Cluster Estado de Mexico, said that a collaboration agreement was celebrated at the Fair, between the Cluster and the State Government which will allow encouraging the productivity and competitiveness initiatives for companies, moreover she added that the reason why they attended the Expo with the Mexican businessmen delegation was to position one of the most important regions for the automotive industry which is the Estado de Mexico. 


Meanwhile, Gunther Barajas, president of CLAUTEDOMEX, said that by joining the businessmen they seek attracting new investments into the Estado de Mexico and be productive.  “For any businessmen willing to settle in the entity will have the support of the Government, the industry and the academy which will provide them with the talent for their plant.”


Maria de Lourdes Medina, president of the Council of Chambers and Associations of the Estado de Mexico (CONCAEM,) said that this council has 50 members, what helps each one of the businessmen having the opportunity of being supported by the Government, and with the Chambers to be introduced into the market.  “We have companies from all sizes that receive our total support,” Medina said, and he emphasized that the Estado de Mexico is an excellent investments collector.”




Jaime Oropeza, secretary of Competitiveness, Labor and Economic Development of Puebla, explained that the importance of being in Hannover Messe is because Puebla is the main destination of German investment in Mexico.  “We have 50 years with important German investments in the entity such as VW and Audi assemblers, what lead us having a great tie with the German industry and mainly with the automotive industry.  At the Fair, we are promoting the State with German companies and from the entire world; we seek to position Puebla as the automotive, food and beverage, renewable energies, etc. Industry State.  Since, there are so many examples of settled companies.  We are hoping leaving with a good number of approaches with companies that would like to expand their businesses in Mexico.”




SmartSoft, company dedicated to technological research and development focused on i4.0 was present together with the Government of Tlaxcala.  Oscar Atriano, general director, said that one of the main products they manage is software VLS which serves to manage finished vehicles yards, which is currently being used by Peugeot and Daimler Chrysler in Veracruz.  “We are here in Germany seeking for a market with the product we have, and also with other products we manufacture in Puebla and Tlaxcala.”