The iconic SUV arrived to the southeast region of Coahuila to join the crossover Chevrolet Equinox and the Cruze Hatchback, as the vehicles assembled in the area.


Coahuila is internationally under the Industry spotlights again, this time in the automotive sector, as the start of production of a new vehicle was official, it will be manufactured in the General Motors Complex located in Ramos Arizpe, Coahuila.

It is the new Chevrolet Blazer; a SUV returning to the market 13 years after the model was withdrew.

The announcement was official by the end of June during a special event in Atlanta, where they also said that the model will be placed among its sisters the Equinox and Traverse.

The iconic SUV arrived to the southeast region of Coahuila to join the crossover Chevrolet Equinox and the Cruze Hatchback, models that will continue to be produced in the Ramos Arizpe complex; therefore, the Blazer will not substitute any of them.

The assembly plant in Ramos Arizpe was chosen by General Motors for the construction mainly of the Blazer due to its competitive production costs and because of the high quality of the vehicles it produces.

Asides of Ramos Arizpe – located little less than 300 kilometers from the Texas border – General Motors has vehicle assembly plants in San Luis Potosi, and Silao, Guanajuato, where some versions of its popular pickups are produced such as Chevrolet Silverado and GMC Sierra.

General Motors employs about 200,000 people worldwide, half of them in the United States, according to information of the company.

“Chevrolet has been at front of each one of the main trends of the automotive Industry anticipating the consumer’s demand and delivering innovative products such as Bolt EV, Colorado, Trax and now the new Blazer,” said Alan Batey, executive vice-president and president of GM North America at the event where the announcement was made.

“The presentation of the new Blazer is part of this innovation spirit and reinforces even more the most complete line of crossovers and SUV in the current market,” he added.

Meanwhile, John Cafaro, executive director of Chevrolet Global Design, underlined the vehicle’s versatility, which has as main destination the United States and Canada.

“The Blazer has attitude, it looks stunning on the road, fulfilling at the same time the promise of versatility in the heart of each crossover and SUV from Chevrolet,” he noted.

Sales will be starting in the United States at the beginning of 2019 and its launching in Mexico was confirmed for the following months.  Once the date of its presentation is near, Chevrolet will announce specifications, equipment and costs for the local market.

 

MANUFACTURING HISTORY

With more than 80 years of history in Mexico, General Motors has integrated a fundamental role in the manufacturing history of the country.

On their book, “80 anos con Mexico,” GM remembered that in 1981 opened its production center in Ramos Arizpe, Coahuila, and this plant allowed the company to increase its manufacturing capability in 140 % during the 80’s.  They added that thanks to the production of the model El Camino Chevrolet, in 1984 Ramos Arizpe became the first Mexican complex in exporting cars to the United States, sending 56 % of the total of their vehicles and 90 % of the production of the motor V6 of 2.8 liters.  In 1988, they started exporting to Japan.

“The arrival of this complex to Coahuila promoted the development of suppliers in the State.  Companies that machined electric circuits, harnesses, welders, boards, linings, fenders, air conditioning controllers and electric and electronic components,” he said.

Since the startup of the Ramos Arizpe complex, GM consolidated as a great manufacturing center.

 

CONFIDENCE IN COAHUILA

The confirmation of General Motors assigned the project of the new Chevrolet Blazer to the Ramos Arizpe complex is an example of the confidence big companies continue to have in the entity, fulfilling investments, what contributes to the industrial and economic development of such region, thus was said by authorized voices of the industrial sector, such as Jaime Guerra Perez, head of the Ministry of Economy and Tourism in Coahuila.

“The news announced by General Motors of the Blazer’s manufacturing is something that makes us very happy, because they still prefer Coahuila for these big projects and, the most important, is that they continue talking about quality and capability of works being done in the State,” he commented.

It is a truck of very high quality and technology, of the highest level, as all vehicles being produced in this area.  It is coming to provide certainty to the area,” headed.

The SEDECT secretary said that although they have not officially talked about the amount of jobs this project will generate, without doubt the entity will continue to grow and going forward in jobs generation.

Jorge Davila Flores, businessman from Coahuila, said that projects as the one from GM attract new suppliers of auto-parts and services, what translates in more work, revenue and development.

“It is great news for the state of Coahuila because it comes to strength the economy, employment and development in the entire region, but it is also great news for Mexico.  And the quality of the Mexican workforce, mainly of our area, and the labor stability allow that projects continue to arrive and the opening of new production lines, such as this truck,” he said.

 

INNOVATIVE DESIGN AND QUALITY STANDARDS

The new Chevrolet Blazer 2019 will be offering unique design elements, which will attract, according to the brand, customers seeking for a different style and of great usefulness.

The GM design team revealed that they avoid on purpose the resemblance to the aforetime Blazers, giving it a modern style with some touches of the renovated Camaro SS 2019 in the sharpen fascia to reflect its juvenile attractive, according to the event organizers.

“Beyond the headlights and the black frame, the Blazer 2019 has a strong profile with intricate lines and a floating roof that we have seen currently implemented in many models.  In the rear part it has modern lights and LED illuminated quadruple illuminators,” said experts after the presentation.

“It is more than only a good appearance,” said Waqar Hashim, chief engineer of Blazer.

“The ECOTEC 2.5 L of 4 cylinders engine, as the 3.5L V6 engine are combined with the Chevrolet nine-speed automatic transmission, providing drivers a great balance between performance and efficiency,” he detailed.

 

QUALITY AND TRADITION

Founded in Detroit in 1011, Chevrolet is now one of the main automobiles brand in the world, with operations in more than 115 countries and sales of about 4.8 million automobiles and trucks per year.  Chevrolet offers the customer low consumption vehicles with great performance, a design that really excites, active security features, passive and user-friendly technology.