My three children have two athletic passions: golf and tennis.  Tennis is a fabulous sport and it is fun seeing them develop and improving their skills and their response time.  I am always impressed to know the little time they have to anticipate and be prepared to return a service.  As players get older, this service will be faster each time.


As an engineer, I simply had to translate that observation into numbers, thus I made a little research.  It seems those having a true cannon on their arms in professional tennis can fire a ball at the incredible speed of 113-115 miles per hour.  Some players can do it even faster! This will give the rival little less than half second to react and return it (.47 seconds to be exact.)


Half second: now imagine that you are able to snap your fingers and duplicate that response time and give that player half second more to react to the rocket received in the service.  Of course, it does not seems like enough time, but for a professional is a lifetime.  An additional half second will indeed give an advantage in favor of the player returning the ball.


That is exactly what we are trying to do in Aptiv: Deliver advanced safety mechanisms that provide the driver half additional second in reaction time when suddenly facing danger on the road.


Again, half second does not seems like much time, but in automotive times that extra can literally make the difference between life and death.  In fact, a recent research of CITI concluded that if half additional second is given to a driver to react to a situation, 60 5 of accidents could be avoided.


60 percent!


When you remember that 1.3 million people die in traffic accidents each year (that is 3,200 deaths each day,) you have an idea of how big the impact will be worldwide by having an additional half second.


Until we reach zero, I join my Aptiv colleagues in being so proud of delivering safety advanced solutions that include automatic safety emergency brakes, front collision warning, rear automatic brakes, assistance in traffic congestion, automatic cruise control and warning to keep you on lane.  All these systems together can provide us the half second we need to avoid a crash.


Even individually these are powerful mechanisms to prevent crashes: the rear automatic brake can reduce collisions in 62 % while the automatic safety emergency brakes can reduce rear – front crashes in 50 percent.


Zero deaths in traffic is not an ordinary goal, but we will achieve this goal half second at a time.