Deutsche Messe, company operated by Hannover Messe, the most important fair for the industrial sector worldwide, offered the press conference named “Using innovation for a future in Industry 4.0,” where the main milestone and innovations expected for this edition were shared, that will be held from April 23th to 27th, with Mexico as guest country.


“Mexico will be taking advantage of this unique opportunity to increase its international profile as an attractive destination at industrial, technological and of innovation level (…) Hannover Messe 2018 will be playing a decisive role to forge even more close commercial relations between Mexico, Germany and other international partners,” said Jochen Kockler, president of the Board of Directors of Deutsche Messe.


Meanwhile, Mexico’s Ambassador in Germany, Rogelio Granguillhome, assured that “Mexico’s participation in Hannover Messe represents more than a mere participation in an industrial fair and will serve as a public policy instrument designed to deepen our economic relations with Germany, European Union and, in fact, with the entire world.”


Mexico is the first country Spanish-speaking in being invited to the largest industrial fair.  Deutsche Messe highlighted the industrial capabilities of Mexico to be positioned as an innovation and development center, and to be consolidated as an advanced and competitive manufacture center, thanks to its highly qualified workforce, its stable economic environment, commercial opening and modern logistics and digital infrastructure.


Mexico’s participation in Hannover Messe 2018 will be centered in key issues such as industry 4.0, digitalization and automation, industrial supplies, energy, startups, IT industrial solutions, logistics and research centers, as well as of development.


Among the objectives the country has settled for the industrial fair we can mention the startup of strategies and infrastructures required for a successful fourth industrial revolution, to strength and advance in efforts to guarantee a free trade agreement with the European Union.